Some moments in the day happen on their own, without planning or a special reason. They appear in between tasks and thoughts already moving on to the next thing — in those brief pauses when you stop and do something just for yourself. A donut is often exactly that: a small, familiar break that doesn’t feel like a decision, but something natural you simply enjoy.

At Pan-pek, our donuts are made using a recipe created by our colleague, Verica — a recipe that has stayed the same for over 30 years. It’s the foundation of everything that follows, giving the dough its softness and lightness, and setting just the right balance for the Podravka apricot jam filling — a balance you recognize from the very first bite. This recipe isn’t meant to be changed, but to be followed consistently, day after day.

During production, each donut goes through a carefully designed and clearly structured process, divided into precise steps, each with its own role in achieving the final result. The process is largely automated, but always guided by people who monitor every stage and step in when needed — because a good donut doesn’t make itself. The goal is simple: every donut should be fresh, light, and reliably good, thanks to a thoughtfully managed process. It’s this combination of a proven recipe, a clear process, and human care that keeps people coming back year after year.

Maybe that’s why our donut has become a small weakness for so many. Not something you overthink, but something you trust. You choose it because you know it won’t be heavy or greasy, that it will be fresh, and that you’ll enjoy it without wondering whether now is the right moment.

In the end, it all comes down to something simple. Everyone has something they find hard to resist — a small, familiar pleasure they return to without much thought. For many, that’s a donut: warm, soft, filled with apricot jam from the inside, and a taste that stays with you. At Pan-pek, we’ve chosen to make those moments properly, with the same care and the same standards every single day — because we know how much these small moments matter.

And that’s why we can say it, simply:

HONESTLY, everyone has a weakness. We bake it.